Introduction

History of Marketing

How did marketing get its start

Marketing today

The CEO

Broadening marketing

Social marketing

We all do marketing

Marketing promotes a materialistic mindset

Marketing raises the standard of living

Do you like marketing

Our best marketers

Firms of endearment

The End of Work

The Death of Demand

Advertising

Social Media

Measurement and Advertising

Chicago Humanities Festival

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

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Philip Kotler: Marketing

Philip Kotler: Marketing

Philip Kotler: Marketing

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