Watch the full video with the presentation slides here: https://gdsgroup.com/rory-sutherland-2/ In his keynote address at our CMO Insight Summit, Rory Sutherland from Ogilvy & Mather explained why "psychological insight is just as valuable as technological advance." GDS Group runs international conferences and summits that draw together the best minds across different business sectors. Take a look at our event portfolio or check out some of our other content on the marketing industry by visiting: https://gdsgroup.com/sectors/marketing/ Subscribe to our YouTube channel for highlights from our keynote speakers like this every week: https://bit.ly/2IMWseI